Google Gig
posted: March 1, 2007
The first sketches...

One of the joys of this business is the variety and range of gigs that come to you out of nowhere. The other month I get a call from a guy in Chicago who said he googled ‘illustrator’ and my name came up (no thanks to my web placement efforts).  He owned a trucking company and told me an idea he had while driving to work. He wanted a logo to show a truck smashing through walls, demonstrating speed of delivery to his customers. My first reaction was to be leery of a cold contact who may no nothing of illustration or how we work. However, he sounded cool over the phone and gave me a web address to check out his company. I come to find out he is also a professional sports photographer and this relieved me since I felt he knew something about our business. I told him my price and a request for 50% at the end of the sketch phase which he readily agreed to and I was off to the sketch house. He chose one which I refined and I received my check in two days (love this guy!). I refined the refined sketch into the final, delivered it via the illoz ‘workspace’, and have a piece that is not my usual fare but had a great experience producing. I love this business.

The 'refined' sketch (I never like to do tight sketches)...
The Final...
laura l. March 1, 2007
Cool! The few times I've licensed photos (not so much illustrations) for one-off projects (like a small book or magazine), I've also gotten the check within days - well before the issue is published. It's always such a nice surprise. I'm interested to hear more about your web-placement efforts, if you're up for sharing.... : )
rag March 1, 2007
Laura: The point is that I have made NO web placement efforts. I have no idea how I came out on the top of a google search. On my website, I have meta-tags. Maybe that was it?
laura l. March 1, 2007
Oh yeah, now I see the "no thanks" up there - missed it the first time round. : ) (Note to self: drink coffee BEFORE posting!). What's a meta-tag?
rag March 1, 2007
Meta-tags are keywords placed in the "head" of an html page. Check out the source of any web page and you will see a the meta-tags up in the head.
Zina Saunders March 1, 2007
Totally terrific piece! And so many great ideas. You are the idea king! The idea you went to final with was my favorite...was it your favorite?
Mark Fisher March 1, 2007
Rich, Nice stuff, I like the one with the truck with legs.
Leo Espinosa March 1, 2007
Glad you had a good attitude towards that client. It's really hard when out of the blue somebody surprises you with a request like this one. I'm not the best at handling that kind of situations. Dig the sketches, Rich.
laura March 1, 2007
rockin! seems like a fun gig, and nice finish :) love the colors! it was totally cool meeting you and john at the society last week by the way 8)
J.D. King March 1, 2007
Great story! Great art!
Edel Rodriguez March 1, 2007
I hate to be the one with a different opinion, but, did anyone on the project wonder whether showing a truck crashing through a wall is a bad marketing move? The image seems fairly complicated for a logo too. Just trying to bring some other points of view into the Drawger.
rag March 2, 2007
Valid points Edel. In this case, the owner of the company knew exactly what he wanted. The challenge for me was to organize the elements the best I could. In the end he was very happy and a happy client makes me happy. This is not his main logo so I think he was not concerned about the un-logoness of it.
Rob Dunlavey March 2, 2007
Interesting commentary on a job that could've been a real nightmare. The sketches are really really good and have muscle. Not to be harsh Rich but the final seems more tame (this is often the case is it not?). I do jobs like this from time to time and it's tough because chances are that the client really doesn't want your best work. I get into it and deliver the goods but I wonder if my time could've been better spent (definitely!). They paid on time, were respectful, and helped keep the lights burning in your factory. On to bigger and better challenges.
Stephen Kroninger March 2, 2007
This would make a great cover for The New Yorker! Just kidding. Don't hit. Nice work.